ExpressPrint, a Singapore-based printing service provider, has embarked on a business expansion into Indonesia. Following its entry into the Malaysian market in 2022, ExpressPrint brings its flagship product, PriceCal, to Indonesia. PriceCal, an AI-based smart pricing calculation software, was officially launched in the country at the beginning of 2024.
Founder of ExpressPrint, Welson Ang, describes PriceCal as software designed to assist printers in automating the digital ordering process, thereby enhancing customer engagement while optimizing cost structures and pricing.
"PriceCal seamlessly integrates with most e-commerce websites and incorporates cost data from major wholesalers, enabling printing businesses to standardize and optimize selling prices. The software also features intelligent profit algorithm modules, allowing users to easily set profit margins for products and services," stated Welson in Jakarta on Friday (March 8, 2024).
As a printing solution provider, PriceCal demonstrates a deep understanding of the needs and challenges faced by the printing industry. The software has the capability to transform the entire sales process by helping printing companies establish online printing stores overnight. Additionally, it enables more efficient order management, ultimately boosting profitability.
"PriceCal empowers printing companies in Indonesia to thrive amidst industry changes and increasing competition. Our software not only enhances productivity but also opens up opportunities through new sales channels in this digital era," added Welson.
PriceCal was initially introduced at the International Printing, Paper, and Packaging Machinery Exhibition (IPMEX) in 2022 at the Malaysia International Trade & Exhibition Center (MITEC), Kuala Lumpur. With its intuitive interface and robust capabilities, the product quickly became a new favorite in the printing industry.